Skills at a Glance

  • Increased IG following 30% for Cohova in 6 months.

  • Direct Bookings increased from 11% to 16%.

  • Overall sales increased from July-present.

  • Increased Cohova’s reach 276%.

  • Increased following from 100k-250k for Impressions Online

  • ROI for influencer program was 2-10% on average

Experience

Podcast Host- Coffee With Kacey

September 2021-Present

  • Create content for Podcast.

  • Schedule guests for interviews.

  • Create and schedule content for social media posts.

  • Create and write blog posts for website.

Influencer Marketing Coordinator Impressions Online Boutique

January 2021- February 2023

  • Coordinated influencer collaborations from beginning to end while fostering relationships Analyzed data to determine success of collaborations Negotiated contracts Managed a 20k-30k budget Created influencer program

  • Planned Social Media Posts-IG,Facebook, Pinterest Engaged with customer comments and DMs on social media Planned and coordinated content days for IG stories and feed posts

  • I managed this page from 2018-2021 and still assisted and filled while I did the Influencer marketing role. I managed the DMs, engaged with customers and planned the social media feed. I loved keeping the content fun, relatable and interactive. I enjoy interacting with customers all while making sure we were posting content that converted to sales.

Marketing and PR Coordinator Cohova™

July 2023-April 2024

  • Re-designed the website.

  • Facilitated company wide re-brand.

  • Planned weekly social media posts Create content for social media. Take photos for photoshoots.

  • Designed and strategized email marketing campaign.

Social Media Coordinator

May 2018-January 2021 Impressions Online Boutique

  • Planned Social Media Posts-IG,Facebook, Pinterest.

  • Created IG story templates and designs.

  • Engaged with customer comments and DMs on social media.

  • Planned and coordinated content days for IG stories and feed posts  Coordinated projects such as our denim for all shoot that showcased our employees wearing the same jeans in all different sizes.

  • Coordinated our HQ Thursdays each week where we featured our team trying on items from that week's launch.

Marketing Intern

December 2017-May 2018
Springdale, AR •   Impressions Online Boutique

•  Assist in planning social media posts
• Schedule & post all social media
• Write blog posts 
• Plan and post Instagram stories

Retail Sales Representative
December 2016- October 2017 • Hot Springs, AR
The Sentinel Record Newspaper
• Consult with clients on advertising needs for newspaper, HER magazine & Digital
• Call on new and existing customers 
• Communicate with graphic designers what advertiser wants in ad

Yearbook Service Representative
September 2015- July 2016(until department was downsized) 
Lifetouch National School Studio • Little Rock, AR 
• Assisting customers on the phone 
• Data entry for all yearbooks accounts 
• Order flyers for all accounts 
• Working with a team of sales representatives and organizing their yearbook accounts 

Event Coordinator
January 2015 – September 2015 
Chick - Fil - A • Hot Springs, AR 
• create cross promotions with other businesses
• Coordinate in-restaurant events to boost sales